Bihar Mahotsav: A Grand Celebration of Indian Culture, Heritage, and Community in Germany
Every year, Bihar Fraternity Frankfurt organizes Bihar Mahotsav, in Frankfurt am Main, Germany. The event has grown significantly over the years, with over 200 performers, including 103 children, taking part in the last year (2024) event. The festival was attended by more than 1000 people, with Indians from all corners of Germany coming together to celebrate the occasion.
On June 1st, 2024, the Indian diaspora from Frankfurt and nearby areas, as well as many of the native Germans, gathered at Saalbau Griesheim in Frankfurt to celebrate the rich tapestry of Bihari and Indian art, culture, and music. The event was filled with dancing, singing, and a deep appreciation for the spirit of Bihar, showcasing a remarkable culture that has inspired generations.
Sponsoring Bihar Mahotsav
We invite you to be a part of Bihar Mahotsav, a grand celebration of Bihar’s rich culture, heritage, and vibrant traditions. This prestigious event brings together thousands of attendees, including dignitaries, artists, business leaders, and cultural enthusiasts, making it a prime opportunity for your brand to shine.
Why Sponsor Bihar Mahotsav?
✅ Brand Visibility: Gain maximum exposure through event promotions, media coverage, and on-site branding.
✅ Targeted Audience: Connect with a diverse audience, including policymakers, entrepreneurs, and cultural aficionados.
✅ Media & Digital Outreach: Extensive coverage across newspapers, television, social media, and digital platforms.
✅ CSR & Goodwill: Align with a prestigious cultural cause, enhancing your brand’s image and credibility.
✅ Networking & Growth: Exclusive access to B2B opportunities, partnerships, and collaborations.
Sponsorship Opportunities
We offer multiple sponsorship categories, including Brand Sponsor, Title Sponsor, Venus Sponsor, Digital Sponsor, each with tailored benefits to maximize your brand impact.
Let’s join hands to make Bihar Mahotsav an unforgettable experience while driving meaningful engagement for your brand.
Below follows the details of each of the Sponsorship Categories mentioned above. Also, how we help our Sponsors to reach to the Community and beyond.
Brand Sponsor
1. Title Sponsor + Digital Sponsor + Venue Sponsor
2. Social Media Exposure: Tag sponsors in posts before, during, and after events.
3. Event Booths: Sponsor booths or tables at events.
4. Co-branded Events: Possibility for organizing additional Events Sponsorship like festivals (e.g., Chhath, Diwali), picnics, or networking events in collaboration with the sponsor.
5. Product Placement: Sponsor-branded giveaways (bags, bottles, shirts), food or beverage stalls with ours and yours logo.
6. Website Branding: Brand Sponsor Logo and link on our official website under “Our Partners”
7. Networking Opportunities: Invite sponsors to networking events with our members.
8. Brand Sponsor Logo in our Mahotsav Videos & our Banners.
9. 3 Years of Minimum Partnership Commitment
Title Sponsor
1. Event name recognition: The event will be presented under your company name. All digital flyers and promotional materials on social media will prominently feature your company name. The title of the event will be “********** presents Bihar Mahotsav – 2025” so that over 5,000 people will be exposed to your company name – many of them multiple times.
2. Feature on our website: An attractive text about your company, products and contact details will be published on our website to maximize your visibility and directly target potential customers.
3. Digital flyers and distribution: We will design attractive digital flyers for your products and distribute them to a variety of Indian groups and across our social media to achieve the widest possible reach and bring your offering to an interested audience.
4. Stage presence: You will be offered the exclusive opportunity to showcase your product live on stage. A member of our team who has already had positive
experiences with your products or services will support you and share his impressions with the audience to increase trust in your brand.
5. Presence in the hall: A specially designated area is available in the exhibition hall to set up your exhibition stand and present your products in the best possible way. This area is designed to encourage interaction and offer participants the opportunity to contact you directly, which encourages personal exchange and networking.
6. Information by email: After the event, we will send all registered participants an email containing a comprehensive report on your company and your products. This serves as a lasting reminder and anchors your brand in the minds of participants.
7. Visibility on our website and in event videos: The names of our sponsors will be continuously displayed in the ticker on our website as well as in all videos of the event to ensure a permanent presence and increase brand awareness. We warmly invite you to enter into a constructive dialogue with us to discuss the challenges facing the Indian community here. This exchange will provide you with valuable insights that will enable you to tailor your products and services and thus develop targeted solutions for their needs. These strategic measures ensure that your company benefits fully during and after the event and is permanently anchored in the minds of our participants.
Digital Sponsor
1. Feature on our website: An attractive text about your company, products and contact details will be published on our website to maximize your visibility and directly target potential customers.
2. Digital flyers and distribution: We design attractive digital flyers for your products and distribute them to a variety of Indian groups as well as through our social media to achieve the widest possible reach and bring your offer closer to an interested audience.
3. Information via email: After the event, we send an email to all registered attendees containing a comprehensive report about your company as well as your products. This serves as a lasting reminder and anchors your brand in the minds of the attendees.
4. Visibility on our website and event videos: The names of our sponsors will be continuously displayed in the ticker on our website as well as in all videos of the event to ensure a lasting presence and increase brand awareness.
Venue Sponsor
1. Presentation on our website: An attractive text about your company, products and contact details will be published on our website to maximize your visibility and directly address potential customers.
2. Digital flyers and distribution: We design attractive digital flyers for your products and distribute them to a variety of Indian groups as well as through our social media to achieve the widest possible reach and bring your offer to an interested audience.
3. Presence in the hall: A specially designated area is available in the exhibition hall for you to set up your exhibition stand and optimally showcase your products. This area is designed to encourage interaction and give participants the opportunity to connect with you directly, which encourages personal exchange and networking. 4. Visibility on our website and event videos: Our sponsors’ names will be continuously displayed in the ticker on our website as well as in all event videos to ensure ongoing exposure and increase brand awareness.
We warmly invite you to enter into a constructive dialogue with us to discuss the challenges facing the Indian community here. Through this exchange, you will gain valuable insights that will enable you to tailor your products and services and thus develop targeted solutions for your needs. These strategic measures ensure that your company benefits fully during and after the event and is permanently anchored in the minds of our participants.